CREATIVE PERSONAL BRANDING: THE BOOK ABOUT PROFILING, POSITIONING AND PERSONAL GROWTH

After eight years work with creative personal branding Jürgen Salenbacher has encapsulated its ideas and methods in a book.
 

Salenbacher looks at the origins of today’s crisis and examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively.
Branding practises, he suggests, can help us, but we also need to cultivate creative thinking.
 

Creative Personal Branding is an A5 paperback, with 223 pages of insights, graphics and challenging assignments. The book is a unique resource for creative minds, entrepreneurs and teams, but may also be used by anyone facing major life decisions.

 

RECOMMENDED BY


   

 

 

Awesome book. Highly recommended. My personal copy has notes and highlights throughout. As a mater of fact I let someone read it and need to get it back... Hum who was that...
— Jeffrey Blais, Creative Director, Experience Design at SapientNitro
‘THIS BOOK EQUIPS YOU WITH INFORMATION ON WHO YOU ARE, WHAT YOU WANT AND WHAT YOUR SKILLS ARE.‘
— Shazeela Ali, Senior Consultant, Talent Management at DDB Worldwide in New York
‘MIND OPENING. CREATIVE THINKING AS THE NEW REQUIREMENT FOR A EVER-CHANGING PROFESSIONAL ENVIRONMENT.‘
— Jurgen Aigner, Product Manager International Marketing Communications, Dr. Ing. h.c. F. Porsche AG
click on the image to read the content, preface and chapter 1, enjoy.

click on the image to read the content, preface and chapter 1, enjoy.