Jürgen Salenbacher currently teaches in Barcelona (IED), Luzern (HSLU), and Stockholm (Hyper Island). He is a facilitator and coach with extensive experience in education, design and business.

He is also a specialist in design, branding and the creative economy, about which he wrote his first book Creative Personal Branding (2010), now in its second edition.

Previously, in Barcelona, he was Academic Director of IED (Istituto Europeo di Design) and Director of Strategy of Global Healthcare. In his earlier career in Germany, he was Director of Marketing of The Performers and Founder and Managing Partner of D-Office.

His passion is to bring together his business and design experience with his expertise in workshops and coaching to help professionals and teams understand their motivation, innovate, enhance individual careers and personal development.