Your Personal Brand is the most important project in your life.
Most of us worked on myriads of client projects over the years, always prioritising others while not having time to work and leverage your personal brand for impact.
But guess what?
My Coaching can help you change that and bridge the gap between ‘who you are’ and ‘who you want to be’.
By creating the space to identify your real strengths, design a strategy that springs out of your personality, to transmit your story in a way that increases visibility to your peers and therefore opportunities.
I focus on your human value in times of AI, personal branding is a powerful tool for high-potentials, entrepreneurs, and creative leaders, especially women, to shape their professional identity, advance their careers, and positively impact the organisations and industries they are part of.
Are you with me? Then invest in yourself
Hi, I'm Jürgen Salenbacher
My purpose is to coach you to design the most awesome version of you.
The devastating loss of one of my closest friends in an accident years ago was a wake-up call. It made me realise how short life is and pushed me to reshape my path, choosing to lead with both heart and mind, seeking fulfilment in everything I do. It’s the reason why I moved to Barcelona two decades ago.
Founding my first company at the age of 26 gave me genuine, hands-on experience of the pressure of leader- and ownership. It taught me the fine edge between success and failure, emphasising the crucial role of amazing professionals, all while working with some of the world’s most famous personal and corporate brands.
This experience is the key driver why I love to coach individuals to brand, market, and monetize themselves, assist teams in developing and cultivating effective collaboration, and support organizations in becoming more innovative and customer-focused.
Authorship
I've authored two impactful books: the longseller 'Creative Personal Branding - The Strategy To Answer What’s Next' (translated into 4 languages with over 50K+ copies sold) and 'Innovation Of Meaning - Optimal Play For A New Culture.'
These books dive into the strategic thinking, providing insights for navigating the ever-evolving landscape of personal and professional growth, as well as the future of work and collaboration.
Founder and Creative Director
As the the Founder and Creative Director of CPB-lab, I lead a coaching brand designed to accompany the c-suite, founders, high-potentials and creative leaders on a profound intellectual and emotional journey through contemporary work and life.
Global Impact
My coaching reach extends across cultural boundaries, having coached over 14,000 individuals from approximately 100 countries. I believe in empowering female leadership, it’s a cause that needs constant support. Fluent in English, Spanish, and German, I bridge linguistic gaps to provide meaningful guidance. I do offer sessions and programs to individuals, corporations, governments, universities and social initiatives, worldwide.
High-Performance Approach
As a high-performance coach, my approach is distinguished by an avid intellect and a nuanced understanding of the dynamics of human behaviour. I bring both real-life insights and inspiration, structure and empathy to empower you on your journey to excellence.
Your Future Coach
Discover more about the person who can guide you to new heights. I invite you to explore the depths of my coaching philosophy, expertise, and the transformative experiences that await you.
Pause and reflect
Do you recognize yourself in these scenarios?
Are you a female leader, manager, entrepreneur, CEO, or creative leader navigating the complexities of business?
Career Stagnation: Do you feel stuck or plateaued in your professional growth?
Emotional Stagnation: Is a good night's rest difficult, overshadowed by endless responsibilities?
Job Search / Transition: Are you changing careers industries and you need to establish a new professional identity?
Building Influence: Are you seeking to establish thought leadership and influence in your organisation/industry?
Showing / Speaking up: Is a lack of confidence, fear of failure, and persistent procrastination hindering to tell your story on stage?
Credibility and trust: Are you starting a business or you are already a leader and you want to build a strong personal brand for credibility and trust.
Legacy and lack of visibility: Are you tired of falling short of the impact and income you dream of?
If these resonate, it's time for change.
Are you ready to design a Personal Brand and life that aligns with your values and aspirations?
Before we delve into solutions, let's confront Question Zero:
What are you doing about it?
These challenges are universal, yet the pain is uniquely personal, often misunderstood by others.
The pivotal question is:
What steps are you taking to overcome these obstacles? How do you rekindle your joy for life, fulfill your dreams, and generate momentum toward special moments with your partners and family?
It's about contributing not just to your immediate circle but also to larger ecosystems and society as a whole.
The power to transform your life starts with your actions. Let's embark on a journey of purposeful change.
My three most popular coaching programs:
Unlocking Your Potential Through Impact Coaching
Embark on a transformative journey with one of my three most popular Personal Brand Coaching programs, tailored to meet your specific needs and aspirations:
Deep Dive Session: Immediate Clarity
When: Sometimes, time is a constraint, and long-term commitments are challenging.
What: A 3-hour intense deep dive into your current situation. This session is crafted to help you gain clarity, reflect on your options, and make the best decisions possible.
Why: Perfect for those seeking immediate insights and guidance without a long-term commitment.
CPB Signature Coaching: Your Sustainable Personal Brand Strategy
When: When you're ready to commit to designing a purposeful and sustainable personal business strategy.
What: A 3-month program offering 12 personalized coaching sessions (1h15min each). This journey involves reflection on your personal assets, identification of opportunities, and the creation of a roadmap for your success.
Why: Ideal for individuals seeking a comprehensive approach to redefine their personal brand and strategy, providing a solid foundation for sustainable success.
C-Suite Advisory Board: Sustained Coaching Support for your Personal Brand
When: Specifically designed for graduates of our CPB Signature Brand-Strategy Coaching or Executive Package.
What: A 12-36 months program offering 12 personal coaching sessions per year (1h15min each), along with an availability retainer for the duration. This program provides ongoing support and accountability as you implement your sustainable personal business model.
Why: Tailored for those ready for a long-term commitment, this program ensures sustained guidance and assistance, helping you navigate the complexities of your journey.
Ready to Transform?
Choose the program that resonates with your goals, and let's embark on a journey of growth, clarity, and sustainable success.
Book your free discovery session now and take the first step toward unlocking your true potential.
What other people say:
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“I have been working with Jürgen for more than a year now. Jürgen has been such a great help for me, he is a true expert, providing such amazing clarity and a sense of perspective to all things I exposed to him.”
Isabelle Andrieu
Co- founder & Chairwoman at Translated / CEO at Pi School | Investor
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“Jürgen is an excellent advisor, trainer and coach. In his role as a strategic innovation partner he guided our team and our company across the organisation. In his capacity as a trainer he orchestrated company wide trainings and did an excellent job in setting the base for the digital transformation journey.”
Noemi Rom
Digital Innovation Consulting Singapore | Former Head of Innovation ewz Zurich
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“Last year I found myself in a life situation that shook all my important pillars. Through the coaching with Jürgen, it was possible for me to rebuild and consolidate these pillars and to regain quality of life in all my areas this year. I am infinitely grateful to him, because I know that without his targeted support I would not be where I am today. ”
Alexa Dehmel
Expert in Performance Sports Clothing and Workwear Design | Munich
Dive Deeper into My Thinking and Doing
The Purpose: Synthesizing Wisdom into Action
Each creation is crafted with meticulous care, serving as a bridge between the theoretical and the tangible. These are not just narratives; they are repositories of practical, valuable, and inspirational knowledge, encouraging you to apply these insights in your own life and professional journey.
Rooted in Experience:
Beautiful Projects: Drawing from the intricacies of diverse projects, the products reflect hands-on experiences, providing a rich tapestry of real-world scenarios.
Incredible People Interviewed: Conversations with remarkable individuals contribute a wealth of perspectives. Their stories and insights enrich the fabric of the knowledge presented.
Awesome Places Traveled: Journeys to inspiring locales infuse a global perspective, offering a unique lens through which to view challenges and opportunities.
Join me in this exploration of thought and action. Let's turn inspiration into tangible change.
Creative Personal Branding - The Strategy To Answer What’s Next?
Why you should read it
After eight years of work with Creative Personal Branding, Jürgen Salenbacher has encapsulated his ideas and methods in a book. Jürgen looks at the origins of today’s crisis and examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practices, he suggests, can help us, but we also need to cultivate creative thinking.
Where to buy:
Innovation of Meaning - Optimal Play For A New Culture
Why you should read it
In his second book after the international long seller “Creative Personal Branding”, Jürgen Salenbacher shares his personal desire to design a new culture of teams, organisations and society with the aim of innovating meaning for all participants.
Where to buy:
CPB-University - Creative Personal Branding Online Course
Why you should take it
The Creative Personal Branding ® Canvas Online Course helps you to develop creative leadership, get an overview of your current professional and personal life situation, and to evaluate it. By working with this canvas, you can identify your goals and actions needed to achieve them. This is a tool that helps you to use your unique knowledge and experience to find new ideas and strategies to implement them.
Where to enroll:
My Holistic Approach:
Crafting Your Sustainable Personal Brand Business
Step 1:
Reframe Your Mindset
At the core of your transformation lies the need to redefine your mindset. This isn't just a step; it's the foundation, the epicenter of change. Embracing self-awareness becomes the catalyst for the evolution of your "self-leadership, self-management, and self-care."
Step 2:
Design the Fusion Of:
Your personal brand — Who you are and who you aspire to become. Let's craft a narrative that authentically reflects your essence, ensuring that your personal brand aligns seamlessly with your goals.
Your personal business model — Your value proposition is the heartbeat of your journey. We'll define and refine it, paving the way for the development of services, products, and strategies that resonate with your unique vision.
Your personal advisory board — Surround yourself with confidential experts—legal, health, coaching, finances, and more. These professionals will serve as your trusted guides, providing insights and support as you navigate the complexities of your personal and professional life.
Your personal ecosystem — Build a network of positive, productive, and multidisciplinary relationships. Together, we'll foster connections that empower and inspire, creating a support system that propels you toward your goals.
Let's embark on this transformative journey together.
In crafting this fusion, we emphasize on:
Substance, Style, Conviction and Grace
Let's break down the concept of to understand how these four elements come together to create a compelling and well-rounded presence of your personal brand identity:
Substance
This is the foundation of your credibility. It encompasses your expertise on a specific topic, reflecting your education, knowledge, experience, and references. It's what sets you apart as a trusted authority in your field.
Style
Your style defines how you interact with the world. It's not just about how you talk, but also how you listen, write, perform, and even how you dress. Your style is your unique way of presenting yourself and your ideas to others, leaving a lasting impression.
Conviction
Conviction relates to your principles, values, and moral beliefs. It's the commitment to ethical conduct and integrity. Your perspective on ethics shapes your actions and decisions, earning trust and respect from those you engage with.
Grace
Grace is the elegance in your relationships with society. It's about how you navigate social and professional interactions with respect, and empathy. It's the art of making others feel valued and understood.
In essence, "Substance, Style, Conviction, and Grace" underscores the importance of being well-rounded and authentic in your personal and professional interactions.
When you combine these elements effectively, you create a powerful and compelling presence that resonates with others, fosters trust, and paves the way for meaningful connections and success.
Evaluate yourself on these values (from 0-10), identify areas for growth, and embark on a journey that harmonizes your personal and professional spheres.
Are you ready to design a life that aligns with your values and aspirations?
Selected Clients
Learning Partners:
