The most important project of your life, is your life.

And I am convinced that ‘your strategy springs out of your personality’.


Most of us worked on myriads of client projects over the years and often, particularly women, tend to prioritize others.

But guess what?

Coaching can help you change that and bridge the gap between ‘who you are’ and ‘who you want to be’.

To lead your best life ahead, reclaim your time, boost your energy, increase your income, nurture better relationships, and, as a natural result, elevate your overall quality of life.

Are you with me?

Hi, I'm Jürgen Salenbacher

My purpose is to coach you to design the most awesome version of you.

I love to help individuals brand, market, and monetize themselves, assist teams in developing and cultivating effective collaboration, and support organizations in becoming more innovative and customer-focused.

Authorship

I've written impactful works, including the enduring bestseller 'Creative Personal Branding - The Strategy To Answer What’s Next' and 'Innovation Of Meaning - Optimal Play For A New Culture.'

These books delve into the strategic thinking required for navigating the ever-evolving landscape of the personal and professional growth, on individual, team and organisational as well as social change.

Founder and Creative Director

I am the Founder and Creative Director of CPB-lab, a coaching brand designed to accompany the C-suite, founders, high-potentials and creative leaders on an intellectual and emotional journey through contemporary work and life.

Global Impact

My coaching reach extends across cultural boundaries, having worked with over 14,000 individuals from approximately 100 countries. Fluent in English, Spanish, and German, I bridge linguistic gaps to provide meaningful guidance.

High-Performance Approach

As a high-performance coach, my approach is distinguished by an avid intellect and a nuanced understanding of human behavior dynamics. I bring both insight and inspiration to empower you on your journey to excellence.

Your Future Coach

Discover more about the person who can guide you to new heights. I invite you to explore the depths of my coaching philosophy, expertise, and the transformative experiences that await you.

Pause and reflect

Do you recognize yourself in these scenarios?

  • Are you a young professional, entrepreneur, CEO, or creative leader navigating the complexities of business?

  • Do the multitude of commitments and expectations leave you struggling to maintain focus, both for your business and personal life?

  • Is a good night's rest elusive, overshadowed by endless responsibilities?

  • Do feelings of being overwhelmed by life and emotions sometimes consume you?

  • Is a lack of confidence, fear of failure, and persistent procrastination hindering your vision?

  • Are you tired of falling short of the impact and income you dream of?

If these resonate, it's time for change.

Let's transform challenges into opportunities and pave the way for your success.

Before we delve into solutions, let's confront Question Zero:

What are you doing about it?

These challenges are universal, yet the pain is uniquely personal, often misunderstood by others.

The pivotal question is:

What steps are you taking to overcome these obstacles? How do you rekindle your joy for life, fulfill your dreams, and generate momentum toward special moments with your partners and family?

It's about contributing not just to your immediate circle but also to larger ecosystems and society as a whole.

The power to transform your life starts with your actions. Let's embark on a journey of purposeful change.

My Holistic Approach:

Crafting Your Sustainable Personal Business Model

Step 1: Reframe Your Mindset

At the core of your transformation lies the need to redefine your mindset.

This isn't just a step; it's the foundation, the epicenter of change.

Embracing self-awareness becomes the catalyst for the evolution of your "self-leadership, self-management, and self-care."

Step 2: Design the Fusion Of:

Your personal brand

Who you are and who you aspire to become.

Let's craft a narrative that authentically reflects your essence, ensuring that your personal brand aligns seamlessly with your goals.

 

Your personal business model

Your value proposition is the heartbeat of your journey.

We'll define and refine it, paving the way for the development of services, products, and strategies that resonate with your unique vision.

 

Your personal advisory board

Surround yourself with confidential experts—legal, health, coaching, finances, and more.

These professionals will serve as your trusted guides, providing insights and support as you navigate the complexities of your personal and professional life.

 

Your personal ecosystem

Build a network of positive, productive, and multidisciplinary relationships.

Together, we'll foster connections that empower and inspire, creating a support system that propels you toward your goals.

Let's embark on this transformative journey together.

Jürgen Salenbacher, CPB-lab ®

In crafting this fusion, we emphasize on:

Substance, Style, Conviction and Grace

Let's break down the concept of to understand how these four elements come together to create a compelling and well-rounded presence:

Substance:

This is the foundation of your credibility. It encompasses your expertise on a specific topic, reflecting your education, knowledge, experience, and references. It's what sets you apart as a trusted authority in your field.

Style:

Your style defines how you interact with the world. It's not just about how you talk, but also how you listen, write, perform, and even how you dress. Your style is your unique way of presenting yourself and your ideas to others, leaving a lasting impression.

Conviction:

Conviction relates to your principles, values, and moral beliefs. It's the commitment to ethical conduct and integrity. Your perspective on ethics shapes your actions and decisions, earning trust and respect from those you engage with.

Grace:

Grace is the elegance in your relationships with society. It's about how you navigate social and professional interactions with respect, and empathy. It's the art of making others feel valued and understood.

In essence, "Substance, Style, Conviction, and Grace" underscores the importance of being well-rounded and authentic in your personal and professional interactions.

When you combine these elements effectively, you create a powerful and compelling presence that resonates with others, fosters trust, and paves the way for meaningful connections and success.

Evaluate yourself on these values (from 0-10), identify areas for growth, and embark on a journey that harmonizes your personal and professional spheres.

Are you ready to design a life that aligns with your values and aspirations?

Dive Deeper into My Thinking and Doing

The Purpose: Synthesizing Wisdom into Action


Each creation is crafted with meticulous care, serving as a bridge between the theoretical and the tangible. These are not just narratives; they are repositories of practical, valuable, and inspirational knowledge, encouraging you to apply these insights in your own life and professional journey.

Rooted in Experience:

  • Beautiful Projects: Drawing from the intricacies of diverse projects, the products reflect hands-on experiences, providing a rich tapestry of real-world scenarios.

  • Incredible People Interviewed: Conversations with remarkable individuals contribute a wealth of perspectives. Their stories and insights enrich the fabric of the knowledge presented.

  • Awesome Places Traveled: Journeys to inspiring locales infuse a global perspective, offering a unique lens through which to view challenges and opportunities.

Join me in this exploration of thought and action. Let's turn inspiration into tangible change.

Creative Personal Branding - The Strategy To Answer What’s Next?

  • After eight years of work with Creative Personal Branding, Jürgen Salenbacher has encapsulated his ideas and methods in a book. Jürgen looks at the origins of today’s crisis and examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practices, he suggests, can help us, but we also need to cultivate creative thinking.

  • Buy eBook on iTunes Store

    Buy Book on Amazon

Innovation of Meaning - Optimal Play For A New Culture

  • In his second book after the international long seller “Creative Personal Branding”, Jürgen Salenbacher shares his personal desire to design a new culture of teams, organisations and society with the aim of innovating meaning for all participants.

  • Buy eBook in the iTunes Store

    Buy Book on Amazon

CPB-University - Creative Personal Branding Online Course

  • The Creative Personal Branding ® Canvas Online Course helps you to develop creative leadership, get an overview of your current professional and personal life situation, and to evaluate it. By working with this canvas, you can identify your goals and actions needed to achieve them. This is a tool that helps you to use your unique knowledge and experience to find new ideas and strategies to implement them.

  • Enrol now (CPB-university opens in new window: https://cpb-university.thinkific.com/)

    Download the Canvas for free now

How I Can Help You:

Unlocking Your Potential Through Coaching

Embark on a transformative journey with one of my three most popular coaching programs, tailored to meet your specific needs and aspirations:

Deep Dive Session: Immediate Clarity

When: Sometimes, time is a constraint, and long-term commitments are challenging.

What: A 3-hour intense deep dive into your current situation. This session is crafted to help you gain clarity, reflect on your options, and make the best decisions possible.

Why: Perfect for those seeking immediate insights and guidance without a long-term commitment.

CPB Signature Brand-Strategy Coaching: Your Sustainable Strategy

When: When you're ready to commit to designing a purposeful and sustainable personal business strategy.

What: A 3-month program offering 12 personalized coaching sessions (1h15min each). This journey involves reflection on your personal assets, identification of opportunities, and the creation of a roadmap for your success.

Why: Ideal for individuals seeking a comprehensive approach to redefine their personal brand and strategy, providing a solid foundation for sustainable success.

Ready to Transform?

Choose the program that resonates with your goals, and let's embark on a journey of growth, clarity, and sustainable success.

Book your free discovery session now and take the first step toward unlocking your true potential.

C-Suite Advisory Board: Sustained Support

When: Specifically designed for graduates of our CPB Signature Brand-Strategy Coaching or Executive Package.

What: A 12-36 months program offering 12 personal coaching sessions per year (1h15min each), along with an availability retainer for the duration. This program provides ongoing support and accountability as you implement your sustainable personal business model.

Why: Tailored for those ready for a long-term commitment, this program ensures sustained guidance and assistance, helping you navigate the complexities of your journey.

What other people say.

  • “I have been working with Jürgen for more than a year now. Jürgen has been such a great help for me, he is a true expert, providing such amazing clarity and a sense of perspective to all things I exposed to him.”

    Isabelle Andrieu

    Co- founder & Chairwoman at Translated / CEO at Pi School | Investor

  • “Jürgen is an excellent advisor, trainer and coach. In his role as a strategic innovation partner he guided our team and our company across the organisation. In his capacity as a trainer he orchestrated company wide trainings and did an excellent job in setting the base for the digital transformation journey.”

    Noemi Rom

    Digital Innovation Consulting Singapore | Former Head of Innovation ewz Zurich

  • “Last year I found myself in a life situation that shook all my important pillars. Through the coaching with Jürgen, it was possible for me to rebuild and consolidate these pillars and to regain quality of life in all my areas this year. I am infinitely grateful to him, because I know that without his targeted support I would not be where I am today. ”

    Alexa Dehmel

    Expert in Performance Sports Clothing and Workwear Design | Munich

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