Jürgen Salenbacher – Press Kit

One-Line Elevator Bio

‘Jürgen Salenbacher helps visionary leaders turn personal brands into powerful business ecosystems.’

Professional Bio - Long Version

Jürgen Salenbacher is an internationally recognized personal brand strategist, author, and keynote speaker working at the intersection of creativity, leadership, and innovation. For over two decades, he has helped C-suite leaders, entrepreneurs, and creative professionals design personal brands and business models that align purpose, identity, and impact.

Jürgen is the author of the acclaimed books Creative Personal Branding (now in its 6th English edition and published in multiple languages) and Innovation of Meaning, which explore how individuals and organizations can reinvent themselves in times of deep transformation. His work draws from a unique blend of branding, design thinking, cultural analysis, and strategic foresight — grounded in the belief that the future of leadership is deeply personal.

Based in Barcelona and working globally, Jürgen designs and facilitates learning experiences that empower people to lead with meaning and build businesses rooted in trust, adaptability, and value creation. He is the founder of the brand CPB-LAB, an innovation platform brand focused on personal and organizational growth. His programs and workshops have been delivered in partnership with business schools, creative institutions, and global brands.

As a keynote speaker, Jürgen is known for his clarity, empathy, and ability to reframe complexity into actionable insights. He has spoken on stages across Europe, Asia, and North America — from innovation summits to corporate leadership retreats — always inviting his audiences to rethink how they show up, scale their influence, and build legacy through authenticity.

Jürgen’s work is deeply human, future-oriented, and committed to helping leaders — especially women and next-generation visionaries — build personal ecosystems that are sustainable, soulful, and scalable. Whether in one-on-one advisory, team development, or public speaking, he brings the same depth, rigor, and creative flair.

He is a member of Barcelona Global and a trusted partner for clients who believe in making a difference — not just noise.

Professional Bio - Short Version

Jürgen Salenbacher is a global authority on creative personal branding, helping leaders and changemakers fuse identity, strategy, and business design. Author of the bestselling “Creative Personal Branding” and “Innovation of Meaning,” he speaks at international conferences on the future of leadership, creativity, and purpose. With clients across Europe, the US, and Asia, he empowers individuals and teams to build meaningful brands and businesses without losing their soul.

His journey until now:

 25+ Years of experience

14.000 people coached from 100 countries

160 coaching session per year (individual and group sessions)

25+ workshops per year (on Personal Branding, Design Thinking, Innovation and cultural change)

10+ talks per year

76 countries travelled

50.000+ books sold

Approved Photos

Credit: Umberto Costamagna for Wired Italy

Credit: Umberto Costamagna for Wired

Signature Keynote Topics

The Future Is Personal

Why your personal brand is your most valuable business asset
We’ve entered a new era of leadership — one where trust, influence, and relevance are driven by personal brands. In this keynote, Jürgen shows why branding is no longer about logos but legacies — and how visionary leaders can align who they are with what they do to grow sustainably.

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Creative Personal Branding

Build a brand that moves people — and business
Based on his bestselling book, this talk introduces a powerful methodology for crafting an authentic personal brand. Jürgen guides audiences through the 5 pillars of brand clarity, showing how to position yourself as a thought leader, attract aligned opportunities, and lead with meaning.

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Innovation of Meaning

How to create value in times of chaos and change
In a world obsessed with disruption, Jürgen argues that what we really need is meaningful innovation. Drawing on real cases and years of facilitation, this talk reveals how individuals and teams can unlock creativity by focusing not just on what they do, but why it matters.

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Designed to Lead (Especially for Women)

How to design a personal brand and business model that works for you
This empowering session is tailored for female leaders and founders ready to scale without burnout. Jürgen shares tools to align identity, voice, and visibility while designing a business around life — not the other way around.

Social:

Podcasts:

  • German // Business Breakthrough durch Self-Positioning – so geht’s richtig | Jürgen Salenbacher in : CEO DNA #45

  • Spanish // El proyecto más importante de tu vida es tu Vida - Jürgen Salenbacher in: Innovaitors #34

  • Spanish // Sobre creatividad e innovación - Jürgen Salenbacher in: Creative Talks Podcast #268

Suggested Interview Questions:

1. Can you share your background and how it has shaped your unique approach to high-performance coaching?

Growing up surrounded by the charm of France and Switzerland in the Black Forest, I developed a deep desire for exploration. My diverse journey, from studying design in Freiburg to founding my first business before turning 30, has equipped me with a unique perspective. This blend of experiences shapes my approach to high-performance coaching, emphasizing a holistic understanding of both the intellectual and emotional aspects of work and life.


2. What inspired you to become a dedicated high-performance coach, focusing on blending the intellectual and emotional aspects of contemporary work and life?

The inspiration stems from a desire to guide individuals on a transformative journey. I believe in making business more human and have a passion for helping C-suite leaders and founders navigate the complexities of modern work while maintaining a focus on personal growth and fulfillment.


3. Your journey includes roles as an art director, business founder, and global marketer. How have these experiences influenced your coaching philosophy?

Each role has contributed to a holistic business and personal development understanding. As an art director, I learned the importance of creativity. Founding a business provided insights into entrepreneurship, and global marketing roles exposed me to diverse perspectives. This collective experience shapes my coaching philosophy, emphasizing a well-rounded approach.


4. How do you help your clients create a sustainable personal business model that enhances various aspects of their lives?

I guide clients through a process of self-discovery, helping them align their values with their business goals. The aim is to create a sustainable model that not only drives professional success but also enhances aspects such as time, energy, relationships, and overall quality of life.


5. In your book, "Creative Personal Branding," you emphasize the importance of storytelling. Can you elaborate on the role of storytelling in personal branding and business success?

Storytelling is a powerful tool for building connections. It humanizes brands and individuals, making them relatable. In personal branding, sharing authentic stories creates a memorable and impactful narrative, contributing to long-term success in business.


6. As someone who has explored 68 countries, how has travel influenced your perspective and approach to coaching?

Travel has been more than a pastime; it's been an opportunity for self-discovery. Experiencing diverse cultures has enriched my understanding of human behavior, resilience, and adaptability. This global perspective informs my coaching approach, fostering a broader understanding of individual challenges.


7. What is your vision for fostering meaningful personal transformation through high-performance coaching, and how do you plan to reach as many people as possible?

My vision is to make high-performance coaching accessible to as many individuals as possible, fostering meaningful personal transformation. Through a combination of online platforms, speaking engagements, and collaborative initiatives, I aim to reach a global audience, making a positive impact on lives.


8. Can you share some key insights from your experiences working with renowned brands like Adidas, Coca-Cola, and Louis Vuitton?

Working with such iconic brands provided invaluable insights into effective branding, innovation, and consumer engagement. These experiences contribute to my coaching by bringing real-world, industry-tested strategies to the table.


Alternate Bio:

Jürgen Salenbacher believes business success is about blending smarts with heart, not just strategy.

This simple approach makes him a trusted coach and personal brand strategist.

He's the author of the widely loved book, "Creative Personal Branding," and a captivating speaker.

Living in Barcelona with his family, Jürgen finds joy in tennis and the beach, dreaming of a world where work is not just work but something that makes you happy, no matter where you are.